CCTV Services Provide More Than Just Shrinkage Control
Many small business owners feel that they can not afford to install CCTV services. The reality is that CCTV services, when used in a manner that exp...
Many small business owners feel that they can not afford to install CCTV services. The reality is that CCTV services, when used in a manner that exploits all of their advantages, provide a valuable asset to any business. When all of the advantages of CCTV services are utilized, the CCTV system will pay for itself in a very short time.
The most obvious and the most utilized portion of CCTV services is a deterrent against shoplifting. CCTV cameras can be placed to monitor the more “desirable” products displayed in the store and these cameras can monitor for shoplifters. One product that has become desirable in recent times is the meat counter in the grocery or super store. The theft of meat (steaks and roasts) from that area has become more and more prevalent during hard economic times.
How many businesses actually know what their busiest days and hours are on the store floor? Through the use of CCTV services the customer traffic flow can be monitored and charted. Through the use of this monitoring and charting, staffing in the store can be optimized to provide the most staff at the busiest times. This leads to greater customer satisfaction and repeat customers.
CCTV services also provide the management the opportunity to monitor the movements and actions of the staff in the company. One of the biggest loss areas in any company is employee theft. CCTV services can monitor the staff, providing the opportunity to see who is actually working and who, when times are slow in the business are not working in a productive mode. This semi-covert observation provides the ownership and management an objective way to determine exactly who the valuable employees are.
There is hardly a business in existence today that has not been threatened by a nuisance lawsuit. A customer claims that a slip or fall on a wet floor or on ice outside the business caused them serious injury. It is extraordinarily difficult to prove that the plaintiff is lying about the slip or fall without actual evidence. CCTV services can provide that evidence. The time/date stamp on the video can show that the plaintiff did not slip and fall at the time that they stated they did. This evidence is incontrovertible and highly admissible in a court of law.
CCTV services do provide a measure of shrinkage control, the business owner should not ignore however the additional benefits of CCTV services. The ability to monitor staff and customers, the ability to negate nuisance lawsuits is both valid and in actual use today. CCTV services for a modest investment provide an invaluable asset for any company.
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